China's Olympic economy a "blue ocean" for sports goods manufacturers

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China's Olympic economy a "blue ocean" for sports goods manufacturers

STORY: China's Olympic economy a "blue ocean" for sports goods manufacturers DATELINE: Feb. 13, 2023 LENGTH: 00:02:41 LOCATION: GUANGZHOU, China CATEGORY: SPORTS SHOTLIST: 1. STANDUP 1 (English): YE TING, Xinhua correspondent 2. SOUNDBITE 1 (English): MING WENFANG, Operation Manager, Guangdong Yijia Optical Technology Co., Ltd. 3. STANDUP 2 (English): YE TING, Xinhua correspondent STORYLINE: STANDUP 1 (English): YE TING, Xinhua correspondent "As winter sports are gaining popularity, the markets for winter sports equipment are expanding. According to the Ice and Snow Sports Development Program (2016-2025), the ice and snow industry scale is expected to reach 1 trillion yuan (147 billion U.S. dollars) by 2025. Today, I'll take you to a manufacturer to find out how the winter sports products market has boomed and evolved." Guangdong Province is China's manufacturing heartland. Many of the country's leading winter sports gear and clothing manufacturers are based here. Covering an area of 40,000 square meter

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