Madrid's Prado Museum receives Webby Awards for its TikTok account

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Madrid's Prado Museum receives Webby Awards for its TikTok account

STORY: Madrid's Prado Museum receives Webby Awards for its TikTok account DATELINE: April 30, 2023 LENGTH: 00:01:43 LOCATION: Madrid CATEGORY: CULTURE SHOTLIST: 1. various of Prado Museum and its TikTok account 2. SOUNDBITE (Spanish): BERNARDO PAJARES, Head of social media at the Prado Museum 3. various of Prado Museum and its TikTok account STORYLINE: The TikTok account of the Prado Museum in Madrid was awarded the Webby Awards earlier this week by the International Academy of Digital Arts and Sciences as the best networking project worldwide in the category of "Art and Culture." After the boom of TikTok during the pandemic, the Prado Museum opened its account on the video-sharing platform and now it has over 480,000 followers on TikTok, in which over 60 percent are young people under 35 years old. SOUNDBITE (Spanish): BERNARDO PAJARES, Head of social media at the Prado Museum "The work consists of translating all the knowledge that is here of the history of art from many years of research and showing t

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