Global licensing industry optimistic about Chinese market

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Global licensing industry optimistic about Chinese market

STORY: Global licensing industry optimistic about Chinese market DATELINE: June 18, 2023 LENGTH: 0:01:56 LOCATION: LAS VEGAS, U.S. CATEGORY: CULTURE SHOTLIST: 1. various of the Licensing Expo 2023 STORYLINE: Global companies, manufacturers and retailers in the licensing industry have great interest in entering the Chinese market, according to Licensing International, a leading trade association for global brand licensing industry. Tani Wong, managing director of Greater China and Southeast Asia at Licensing International, said that China is the world's 5th largest licensing market with the fastest growth of annual retail sales of licensed merchandise and services. Overseas IP (intellectual property) owners are optimistic about the growth of China's licensing industry, she said. Wong made the remarks at the just concluded Licensing Expo 2023 held in Las Vegas, U.S. state of Nevada. The show gathered thousands of leading retailers, manufacturers and licensees from around the globe, including those from C

  • Product Code
  • ILEA001442284
  • Registered date
  • 2023/6/18 00:00:00
  • Credit
  • Xinhua / Kyodo News Images
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  • Xinhua News Agency.All Rights Reserved
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