Malaysia pursues holistic strategy to boost Chinese tourist arrivals

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Malaysia pursues holistic strategy to boost Chinese tourist arrivals

STORY: Malaysia pursues holistic strategy to boost Chinese tourist arrivals SHOOTING TIME: April 5, 2024 DATELINE: April 28, 2024 LENGTH: 00:01:59 LOCATION: Kuala Lumpur CATEGORY: SOCIETY SHOTLIST: 1. various of the views in Malaysia 2. SOUNDBITE (English): MANOHARAN PERIASAMY, Tourism Malaysia Director-General STORYLINE: Malaysia is adopting a holistic approach to boost Chinese tourist arrivals, moving beyond traditional promotional methods to create an ecosystem that enhances visitors' experience. The approach includes deploying Chinese-proficient staff at key entry points, collaborating with airlines to offer direct flights from secondary and tertiary Chinese cities, partnering with educational institutions, and utilizing Chinese social media influencers, Tourism Malaysia Director-General Manoharan Periasamy told Xinhua in a recent exclusive interview. SOUNDBITE (English): MANOHARAN PERIASAMY, Tourism Malaysia Director-General "Everybody wanted a share of the pie from the outbound market from China. A

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