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Giving 'little gifts' a fad among young people

TOKYO, Japan - A staffer at Meiji Seika Kaisha Ltd.'s "100% Chocolate Cafe" in Tokyo holds a set of chocolates to be sold chiefly as "little gifts" on Sept. 4, 2014. Many confectionary companies are developing their own goodies as today's young people often give small presents to their bosses, colleagues, etc. irrespective of the season.

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Gigantic billboard for chocolate bar contends for world record

OSAKA, Japan - Photo taken from a Kyodo News helicopter on Feb. 8, 2011, shows a big billboard -- about 166 meters in width and 28 m in height -- in the form of a chocolate bar in Takatsuki, Osaka Prefecture. Confectionery maker Meiji Seika Kaisha Ltd. set up the billboard along the outer surface of its factory ahead of Valentine's Day on Feb. 14 when it is customary in Japan for women to give chocolates to men. The company has applied to Guinness World Records for the billboard to be registered as the world's biggest advertising board made of plastic.

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Meiji Dairies, Meiji Seika announce management integration

TOKYO, Japan - Naotada Sato (L), president of major confectionary maker Meiji Seika Kaisha Ltd., and Shigetaro Asano, president of dairy products maker Meiji Dairies Corp., shake hands after a news conference in Tokyo on Sept. 11. They announced the two companies have agreed to integrate their managements in April.

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(2)England soccer star Beckham in Japan

TOKYO, Japan - England soccer star David Beckham waves to about 1,000 fans June 20 at Tokyo International Forum in central Tokyo. Meiji Seika Kaisha Ltd., a major confectionery maker that has a TV commercial contract with Beckham, sponsored the event.

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(1)England soccer star Beckham in Japan

TOKYO, Japan - England soccer star David Beckham (R) kisses a fan June 20 at Tokyo International Forum during an event sponsored by major confectionery maker Meiji Seika Kaisha Ltd. About 1,000 selected fans flocked to the event.

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'Chocolate' Beckham appears in central Tokyo

TOKYO, Japan - A chocolate statue of English soccer superstar David Beckham is encased in a building in Tokyo's central commercial district Shibuya on Dec. 17. The 3-meter-high sweet was produced by leading confectionery maker Meiji Seika Ltd. to mark Beckham's appearance in TV commercials for the company. Meiji Seika spent two and a half months making the statue using some several thousand tablets of chocolate.

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Meiji Dairies, Meiji Seika announce management integration

TOKYO, Japan - Naotada Sato (L), president of major confectionary maker Meiji Seika Kaisha Ltd., and Shigetaro Asano, president of dairy products maker Meiji Dairies Corp., shake hands after a news conference in Tokyo on Sept. 11. They announced the two companies have agreed to integrate their managements in April. (Kyodo)

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(2)England soccer star Beckham in Japan

TOKYO, Japan - England soccer star David Beckham waves to about 1,000 fans June 20 at Tokyo International Forum in central Tokyo. Meiji Seika Kaisha Ltd., a major confectionery maker that has a TV commercial contract with Beckham, sponsored the event. (Kyodo)

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'Chocolate' Beckham appears in central Tokyo

TOKYO, Japan - A chocolate statue of English soccer superstar David Beckham is encased in a building in Tokyo's central commercial district Shibuya on Dec. 17. The 3-meter-high sweet was produced by leading confectionery maker Meiji Seika Ltd. to mark Beckham's appearance in TV commercials for the company. Meiji Seika spent two and a half months making the statue using some several thousand tablets of chocolate. (Kyodo)

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Gigantic billboard for chocolate bar contends for world record

OSAKA, Japan - Photo taken from a Kyodo News helicopter on Feb. 8, 2011, shows a big billboard -- about 166 meters in width and 28 m in height -- in the form of a chocolate bar in Takatsuki, Osaka Prefecture. Confectionery maker Meiji Seika Kaisha Ltd. set up the billboard along the outer surface of its factory ahead of Valentine's Day on Feb. 14 when it is customary in Japan for women to give chocolates to men. The company has applied to Guinness World Records for the billboard to be registered as the world's biggest advertising board made of plastic. (Kyodo)

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Giving 'little gifts' a fad among young people

TOKYO, Japan - A staffer at Meiji Seika Kaisha Ltd.'s "100% Chocolate Cafe" in Tokyo holds a set of chocolates to be sold chiefly as "little gifts" on Sept. 4, 2014. Many confectionary companies are developing their own goodies as today's young people often give small presents to their bosses, colleagues, etc. irrespective of the season. (Kyodo)

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Meiji Seika, Pokka prepare new drink brand, 1st since business ti

TOKYO, Japan - Confectionery maker Meiji Seika Kaisha Ltd. and soft drinks maker Pokka Corp. said Aug. 20 they will launch ''Cocopresso,'' a new canned drink, in September under the first brand they have jointly created since forming a business alliance last year. The new drink is a mixture of cocoa and espresso. (Kyodo)

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(1)England soccer star Beckham in Japan

TOKYO, Japan - England soccer star David Beckham (R) kisses a fan June 20 at Tokyo International Forum during an event sponsored by major confectionery maker Meiji Seika Kaisha Ltd. About 1,000 selected fans flocked to the event. (Kyodo)