Businesses, academia launch campaign to heighten Japan's brand image

TOKYO, Japan - Leading businesses, universities and designers launched a three-year campaign on Jan. 28 to heighten Japan's brand image based on its traditional culture. Shinji Fukukawa, who serves as advisor to a council to promote the ''Japanesque modern''campaign, Kunio Nakamura, president of Matsushita Electric Industrial Co. who heads the council, and Hirotsugu Kashiba, who serves as secretary general of the council, pose for photos in Tokyo after inauguration of the council.

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