China's consumer reality inspires Ferrero's global strategy: Global Marketing President

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China's consumer reality inspires Ferrero's global strategy: Global Marketing President

STORY: China's consumer reality inspires Ferrero's global strategy: Global Marketing President SHOOTING TIME: Jan. 16, 2024 DATELINE: Jan. 26, 2024 LENGTH: 00:01:54 LOCATION: SHANGHAI, China CATEGORY: ECONOMY SHOTLIST: 1. various of an exhibition of the Ferrero Group and its products 2. SOUNDBITE (English): JEROME GRAY, President of Global Marketing Premium Chocolate, Ferrero STORYLINE: For many global companies, China remains an attractive and crucial market. Among them is Italy's confectionery giant Ferrero. According to Jerome Gray, President of Global Marketing Premium Chocolate at the Ferrero Group, the Chinese market is very advanced when it comes to new sales channels. Ferrero can learn from consumer reality in China to develop their global strategy. SOUNDBITE (English): JEROME GRAY, President of Global Marketing Premium Chocolate, Ferrero "My last trip actually in China was four years ago, and I'm very happy to be back now to witness the fantastic atmosphere of the Chinese New Year. We see a st

  • Product Code
  • ILEA002235641
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  • 2024/1/26 00:00:00
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  • Xinhua / Kyodo News Images
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  • Xinhua News Agency.All Rights Reserved
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