Chinese companies explore opportunities at world's leading licensing expo

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Chinese companies explore opportunities at world's leading licensing expo

STORY: Chinese companies explore opportunities at world's leading licensing expo SHOOTING TIME: May 23, 2024 DATELINE: May 24, 2024 LENGTH: 00:01:40 LOCATION: LAS VEGAS, the U.S. CATEGORY: ECONOMY SHOTLIST: 1. various of the event 2. SOUNDBITE (Chinese): RHEA HE, CEO of ROBBiART 3. various of the event STORYLINE: Chinese brands were participating in a world's leading licensing expo this week in Las Vegas, U.S. state of Nevada, exploring opportunities to expand overseas markets and build up influence of Chinese intellectual property (IP) in the global licensing industry. Thousands of leading retailers, manufacturers and licensees from around the globe gathered at Licensing Expo 2024 at Mandalay Bay Convention Center in Las Vegas. The show, running from Tuesday to Thursday, provided opportunities for retailers, licensees, and manufacturers to identify future trends, and connect with the world's most influential entertainment, character, art, and corporate brand owners, and secure deals. Over 5,000 bran

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