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Quality beef exported to Thailand from central Japan airport

NAGOYA, Japan - A container carrying the Matsusaka brand of beef is about to be loaded onto aircraft for shipment to Thailand at Chubu Centrair International Airport in Tokoname, central Japan, on Oct. 8, 2014, marking the first export of Matsusaka beef from the airport.

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Matsusaka cow sold for record 50 mil. yen

MATSUSAKA, Japan - Yoshitoyo, a three-year-old cow that won this year's top Matsusaka prize, was sold for a record 50 million yen at an auction in Matsusaka, Mie Prefecture, on Nov. 28. Matsusaka-brand beef, known for being tender and juicy, is popular for sukiyaki.

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Tokyu Dept. subsidiary falsely labeled beef

TOKYO, Japan - Atsuo Inoue (R), president of Central Foods Co., a wholly owned subsidiary of Tokyu Department Store Co., and Hidehiko Soma (2nd from R), managing director of Tokyu Store Chain Co., apologize in Tokyo on Aug. 13 for a false labeling scam in which Central Foods passed off Yamagata Prefecture beef as ''Matsusaka'' beef, Japan's most prestigious brand.

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Matsusaka cow sold for 30 mil. yen amid mad c

TSU, Japan - Yuki, a three-year-old cow that won this year's top Matsusaka prize, is sold for 30 million yen at an auction market in Matsusaka, Mie Prefecture on Nov. 28. Matsusaka-brand beef, known for being tender and juicy, is popular for sukiyaki. Due to the mad cow disease scare, Matsusaka only shipped 223 cattle in October -- a sharp drop from the 706 sent to market in the same month last year.

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Matsusaka cow gets top prize amid mad cow scare

TSU, Japan - Dairy farmer Yukio Noguchi and his Yuki, a three-year-old cow which won this year's top Matsusaka prize, a stamp of approval by Japan's most prestigious brand of beef, poses for picture in Matsusaka, Mie Prefecture, on Nov. 28, 2001. Yuki won the prize at a fair in the prefecture known for its succulent beef, beating out 49 other chubby competitors.

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Matsusaka beef

The scene of grilling Matsusaka beef and Matsusaka meat, a specialty of Mie Prefecture in Japan.

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Matsusaka beef

The scene of grilling Matsusaka beef and Matsusaka meat, a specialty of Mie Prefecture in Japan.

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Matsusaka beef

The scene of grilling Matsusaka beef and Matsusaka meat, a specialty of Mie Prefecture in Japan.

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Matsusaka beef

The scene of grilling Matsusaka beef and Matsusaka meat, a specialty of Mie Prefecture in Japan.

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Matsusaka cow sold for 30 mil. yen amid mad cow scare

TSU, Japan - Yuki, a three-year-old cow that won this year's top Matsuzaka prize, is sold for 30 million yen at an auction market in Matsuzaka, Mie Prefecture on Nov. 28. Matsusaka-brand beef, known for being tender and juicy, is popular for sukiyaki. Due to the mad cow disease scare, Matsusaka only shipped 223 cattle in October -- a sharp drop from the 706 sent to market in the same month last year.

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Matsusaka cow gets top prize amid mad cow scare

TSU, Japan - Dairy farmer Yukio Noguchi and his Yuki, a three-year-old cow which won this year's top Matsusaka prize, a stamp of approval by Japan's most prestigious brand of beef, poses for picture in Matsusaka, Mie Prefecture, on Nov. 28, 2001. Yuki won the prize at a fair in the prefecture known for its succulent beef, beating out 49 other chubby competitors.

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Signature dishes to be served for G-7 leaders in Japan

Undated file photo shows (from L) creamy Ise lobster soup, Matsusaka beef steak and abalone steak, served at the "La Mer the Classic" French restaurant at Shima Kanko Hotel Classic, the main venue of the Group of Seven summit in Japan's Mie Prefecture on May 26-27. (Kyodo) ==Kyodo

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"Matsusaka beef" brand makes debut in U.S.

Chefs and local journalists attend a promotional event at a hotel in Orlando, Florida, on Feb. 9, 2016, as "Matsusaka beef," a highly prized brand of beef from the central Japanese prefecture of Mie, makes its debut in the United States. Mie looks to take advantage of the recently struck Trans-Pacific Partnership deal to sell the beef, as the free trade accord, after taking effect, gives Japan quotas for duty-free beef exports to the United States. (Kyodo) ==Kyodo

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Matsusaka beef producers apply for Geographical Indication system

Matsusaka Mayor Mitsushige Yamanaka (2nd from R) requests farm minister Yoshimasa Hayashi (R) at the Ministry of Agriculture, Forestry and Fisheries in Tokyo on July 6, 2015, to swiftly register the prized Matsusaka beef in the government's newly launched Geographical Indication system to protect its brand. (Kyodo) ==Kyodo

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Osaka steak restaurant tailors service to foreign visitors

A waiter at the Hozenji Yokocho branch of Japanese-style beef barbeque restaurant "Matsusaka-gyu Yakiniku M," a winner of travel website Tripadvisor's Travelers' Choice award in 2014, serves two visitors from Malaysia in English during their meal in Osaka, western Japan, on Feb. 5, 2015. (Kyodo) ==Kyodo

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Traditional beef farmer keen to reinforce special grade Matsusaka beef brand

Takeji Morimoto, a third-generation farmer who produces the Special Grade Matsusaka Beef, gives an interview at his home in the Fukano area in Iinan Town, Matsusaka, Mie Prefecture, on April 7, 2016. The area is known as the birthplace of the Matsusaka beef brand. (Kyodo) ==Kyodo

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Traditional beef farmer keen to reinforce special grade Matsusaka beef brand

Takeji Morimoto, a third-generation farmer who produces the Special Grade Matsusaka Beef, feeds a cow at his cowshed in the Fukano area of Iinan Town, Matsusaka, Mie Prefecture, on April 7, 2016. The area is known as the birthplace of the Matsusaka beef brand. (Kyodo) ==Kyodo

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Traditional beef farmer keen to reinforce special grade Matsusaka beef brand

Photo taken on April 7, 2016, shows a monument sign in Iinan Town, Matsusaka, Mie Prefecture. (Kyodo) ==Kyodo

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Matsusaka cow sold for record 50 mil. yen

MATSUSAKA, Japan - Yoshitoyo, a three-year-old cow that won this year's top Matsusaka prize, was sold for a record 50 million yen at an auction in Matsusaka, Mie Prefecture, on Nov. 28. Matsusaka-brand beef, known for being tender and juicy, is popular for sukiyaki. (Kyodo)

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Tokyu Dept. subsidiary falsely labeled beef

TOKYO, Japan - Atsuo Inoue (R), president of Central Foods Co., a wholly owned subsidiary of Tokyu Department Store Co., and Hidehiko Soma (2nd from R), managing director of Tokyu Store Chain Co., apologize in Tokyo on Aug. 13 for a false labeling scam in which Central Foods passed off Yamagata Prefecture beef as ''Matsusaka'' beef, Japan's most prestigious brand. (Kyodo)