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Sapporo Beer sign and logo

Sapporo Beer sign and logo=December 8,2025,Tokyo

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Sapporo Beer sign and logo

Sapporo Beer sign and logo=December 8,2025,Tokyo

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Sapporo Beer sign and logo

Sapporo Beer sign and logo=December 8,2025,Tokyo

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Sapporo to test market Japan-made wines in Singapore

TOKYO, Aug. 20 Kyodo - A woman collects grapes at a vineyard owned by Sapporo Beer Co. in the town of Ikeda, Nagano Prefecture, on Aug. 19, 2015. Sapporo Beer announced on Aug. 20 that it will test market its Japan-made wines at shops in Singapore from September, as the company eyes entry into the Southeast Asian market.

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Sapporo to offer tastings of beer made with 'space' barley

TOKYO, Japan - A woman holds two bottles of Space Barley beer from Sapporo Breweries Ltd. on Dec. 2, the world's first beer made with barley descending from plants grown inside the International Space Station. Sapporo said the same day it will hold tastings of Sapporo Space Barley in January, inviting a total of 30 couples through a lottery to the events at the company's six plants from Hokkaido to Oita Prefecture. The space brew is not available for sale.

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Sapporo makes beer from barley descending from space grown plants

NASU, Japan - Staffers at Sapporo Breweries Ltd.'s Nasu plant in Tochigi Prefecture put into pots barley descending from plants grown in outer space on Oct. 2, beginning to produce beer using the barley in the world's first-ever such undertaking. The brew will be completed by early November.

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Sapporo says no merger talks held so far with rival brewers

TOKYO, Japan - Yoshiyuki Mochida (L), a director Sapporo Holdings Ltd., speaks at a news conference in Tokyo on Feb. 16, a day after Steel Partners Japan Strategic Fund announced a buyout bid for the beer maker.

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Sapporo Breweries to release new Draft One '3rd category' beer

TOKYO, Japan - Sapporo Breweries Ltd. President Masaru Fukunaga (R) distributes free samples of a revised version of its Draft One, the pioneer of beer-like alcoholic beverages called ''third category beer,'' to passers-by in Tokyo's Ginza shopping district on Sept. 12 ahead of their release on Sept. 13.

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Kirin to offer '3rd-category' beer-like alcoholic drink in April

TOKYO, Japan - Kirin Brewery Co. President Koichiro Aramaki promotes his company's beer-like sparkling alcoholic beverage at a press conference in Tokyo on Feb. 8. Kirin becomes the third among Japan's four biggest beer brewers after Suntory Ltd. and Sapporo Breweries Ltd. to enter the so-called ''third category'' of the beer market.

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Brewery execs attend campaign against happoshu tax hike

TOKYO, Japan - Top executives of Japan's four largest breweries -- Kirin Brewery Co., Asahi Breweries Ltd., Sapporo Breweries Ltd. and Suntory Ltd. -- gather Dec. 6 at Tokyo's Ebisu Garden Place to petition government plans to increase the tax on ''happoshu,'' an increasingly popular low-malt, beer-like beverage in Japan.

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(8)Supporters in Sapporo

SAPPORO, Japan - A female England supporter finishes up a can of beer before entering Sapporo Dome as a police officer looks on. Beer and other alcoholic beverages are banned inside the stadium. (World Cup 2002)

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Unofficial World Cup beer 'World Burp' coming to Tokyo

SAPPORO, Japan - Phred Kaufman, a beer importer based in Sapporo, northern Japan, holds up a bottle of ''World Burp Beer'' (L) and a can of ''World Burp happoshu,'' a low-malt, beer-like beverage. The two types of alcoholic beverages, which are currently on sale in some shops in Sapporo, will hit store shelves in Tokyo, Shizuoka and Nagoya in June. Kaufman registered the name ''2002 World Burp Beer'' as a trademark in March 1999.

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Presidents of 'happoshu' makers oppose tax hike plan

TOKYO, Japan - (From L to R) Suntory Ltd. President Shinichiro Torii, Kirin Brewery Co. President Yasuhiro Sato and Sapporo Breweries Ltd. President Tatsushi Iwama give a joint news conference in Tokyo on Nov. 16. The three major brewers that produce ''happoshu,'' a low-malt, beer-like beverage, voiced strong opposition to government plans to raise taxes on the increasingly popular drink. Happoshu, which is priced less than beer due to lower tax rates, is attracting a growing number of consumers and has captured about 25% of the overall beer market.

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Sapporo Breweries to release new Draft One '3rd category' beer

TOKYO, Japan - Sapporo Breweries Ltd. President Masaru Fukunaga (R) distributes free samples of a revised version of its Draft One, the pioneer of beer-like alcoholic beverages called ''third category beer,'' to passers-by in Tokyo's Ginza shopping district on Sept. 12 ahead of their release on Sept. 13. (Kyodo)

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Sapporo says no merger talks held so far with rival brewers

TOKYO, Japan - Yoshiyuki Mochida (L), a director Sapporo Holdings Ltd., speaks at a news conference in Tokyo on Feb. 16, a day after Steel Partners Japan Strategic Fund announced a buyout bid for the beer maker. (Kyodo)

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Sapporo to offer tastings of beer made with 'space' barley

TOKYO, Japan - A woman holds two bottles of Space Barley beer from Sapporo Breweries Ltd. on Dec. 2, the world's first beer made with barley descending from plants grown inside the International Space Station. Sapporo said the same day it will hold tastings of Sapporo Space Barley in January, inviting a total of 30 couples through a lottery to the events at the company's six plants from Hokkaido to Oita Prefecture. The space brew is not available for sale. (Kyodo)

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Kirin to offer '3rd-category' beer-like alcoholic drink in April

TOKYO, Japan - Kirin Brewery Co. President Koichiro Aramaki promotes his company's beer-like sparkling alcoholic beverage at a press conference in Tokyo on Feb. 8. Kirin becomes the third among Japan's four biggest beer brewers after Suntory Ltd. and Sapporo Breweries Ltd. to enter the so-called ''third category'' of the beer market. (Kyodo)

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Beer garden in Sapporo opens

People drink beer in Odori Park in the northern Japan city of Sapporo on July 20, 2016, as one of the biggest summer beer gardens in Japan opens. The 1-kilometer-long beer garden, open from noon to 9 p.m. through Aug. 15, has around 13,000 seats and offers beer not only from Japan but also from Germany and Ireland. (Kyodo) ==Kyodo

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Sapporo Beer Museum renovated

Sapporo Breweries Ltd. officials attend a ribbon-cutting ceremony marking the reopening of the Sapporo Beer Museum in Sapporo, northern Japan, on April 21, 2016, after the museum was renovated in commemoration of the 140th anniversary of the founding of the brewer's predecessor. (Kyodo) ==Kyodo

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Tax authorities reject Sapporo's call for refund

Undated photo shows Sapporo Breweries Ltd.'s Goku Zero beer-like drink. Japanese tax authorities have refused to refund 11.5 billion yen (about $97 million) that Sapporo claims to have overpaid over revamping the product in 2014, company officials said on April 28, 2015. (Kyodo) ==Kyodo

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Major Japanese brewers turn to craft beer to rescue flagging sales

Sapporo Breweries Ltd. will launch in May 2015 this craft beer, a citrus-flavored pale ale product shown in this photo taken on Feb. 16. Like Sapporo, other major brewers such as Kirin Co. are also exploring business opportunities in craft beer amid flagging sales of their mainstream products. (Kyodo) ==Kyodo

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Unofficial World Cup beer 'World Burp' coming to Tokyo

SAPPORO, Japan - Phred Kaufman, a beer importer based in Sapporo, northern Japan, holds up a bottle of ''World Burp Beer'' (L) and a can of ''World Burp happoshu,'' a low-malt, beer-like beverage. The two types of alcoholic beverages, which are currently on sale in some shops in Sapporo, will hit store shelves in Tokyo, Shizuoka and Nagoya in June. Kaufman registered the name ''2002 World Burp Beer'' as a trademark in March 1999.

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(8)Supporters in Sapporo

SAPPORO, Japan - A female England supporter finishes up a can of beer before entering Sapporo Dome as a police officer looks on. Beer and other alcoholic beverages are banned inside the stadium. (World Cup 2002)

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Satake Garden,Mukojima

Called Koyoen, the garden of the Akita Clan Satake family opened to the public in the mid-Meiji Period and gained fame as one of the most beautiful gardens of the former Edo. However, in 1903 it became the possession of Sapporo Brewery Company, which established its Azuma-bashi factory nearby and used the remainder of the garden as a beer garden where customers could enjoy the product of the brewery. In 1906, the facility became the Dai Nippon Brewery Company Azuma Factory, and the garden disappeared in the wake of factory expansions during the Taisho Period (1912-1926) and the Great Kanto Earthquake of 1923. Today, a few trees and an explanation panel next to the Sumida Ward Hall are the only reminders of the former garden.==Date:unknown, Place:Tokyo, Photo:unknown, (Credit:Nagasaki University Library/Kyodo News Images) [Cabinet Number85‐9‐0]

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Sapporo Kaitakushi Brewery, Sapporo Factory

Sapporo Kaitakushi Brewery Museum is a microbrewery located in the Sapporo Factory Brick Building in Sapporo City's Chuo Ward.

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Beer garden in Sapporo

Visitors enjoy their drinks at "Mini Beer Garden" at Odori Park in Sapporo, northern Japan, with transparent acrylic boards set up between them to prevent the spread of the novel coronavirus on July 31, 2020.

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Beer garden in Sapporo

Visitors enjoy their drinks at "Mini Beer Garden" at Odori Park in Sapporo, northern Japan, with transparent acrylic boards set up between them to prevent the spread of the novel coronavirus on July 31, 2020.

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Olympic marathon, race walking venue in Sapporo

File photo taken in August 2013 shows a beer garden in Odori Park in Sapporo, Hokkaido. The Tokyo Olympics' organizing committee is planning to start and end the marathon and race walking events in the park, after the International Olympic Committee decided to move them from Tokyo to the northern Japan city. (Kyodo) ==Kyodo

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Japanese canned beer

Cans of beer (From L) of Asahi Breweries Ltd., Sapporo Breweries Ltd., and Kirin Co. sit on a shelf of a supermarket store in Tokyo on Feb. 1, 2019. (Kyodo) ==Kyodo

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Japanese canned beer

Cans of beer (From L) of Asahi Breweries Ltd., Sapporo Breweries Ltd., and Kirin Co. sit on a shelf of a supermarket store in Tokyo on Feb. 1, 2019. (Kyodo) ==Kyodo

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Sales of Yebisu Black Beer to be halted amid brisk demand

TOKYO, Japan - Sapporo Breweries Ltd. said June 11 it will halt sales of its Yebisu Black Beer until late July as production cannot keep up with demand. (Kyodo)

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Brewery execs attend campaign against happoshu tax hike

TOKYO, Japan - Top executives of Japan's four largest breweries -- Kirin Brewery Co., Asahi Breweries Ltd., Sapporo Breweries Ltd. and Suntory Ltd. -- gather Dec. 6 at Tokyo's Ebisu Garden Place to petition government plans to increase the tax on ''happoshu,'' an increasingly popular low-malt, beer-like beverage in Japan. (Kyodo)

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Presidents of 'happoshu' makers oppose tax hike plan

TOKYO, Japan - (From L to R) Suntory Ltd. President Shinichiro Torii, Kirin Brewery Co. President Yasuhiro Sato and Sapporo Breweries Ltd. President Tatsushi Iwama give a joint news conference in Tokyo on Nov. 16. The three major brewers that produce ''happoshu,'' a low-malt, beer-like beverage, voiced strong opposition to government plans to raise taxes on the increasingly popular drink. Happoshu, which is priced less than beer due to lower tax rates, is attracting a growing number of consumers and has captured about 25% of the overall beer market.